9 months

Min. Investment

৳ 10,000

Projected ROI

17% annualized

Risk Grade



6 installments (Starting from the 3rd month)


Alian Shoes is a shoe store that operates through both offline and online channels with its two-winged business model (wholesale and retail sales). The business needs funding for making product line expansion and purchasing products in bulk so that special discount prices can be availed.   

Investors can expect to get an ROI of 12.75%* over 9 months (17% annualized). 

*subject to investment risk (details below)

Sena shopping complex, Savar, Dhaka., Bangladesh

Alian Shoes

৳ 550,000 Raised
৳ 0 Being Processed
0 Days Left
Goal: ৳ 500,000
The campaign is successful.
By Saif
61 Campaigns | 0 Loved campaigns

The Business

Accordion Content

Alian Shoes sells sports and leather shoes that are mostly export-oriented. As the export-oriented shoes are considered to be better in quality, there is a huge demand for them in our domestic market as well. The business purchases the shoes mostly from different wholesalers. The business is currently looking to purchase some of the most demanding products in bulk so that the profit margin can be made better. The business has some good connections with some manufacturers from where products can be purchased at a comparatively less price than the wholesalers.  

The business has an outlet at the Sena Shopping Complex at Nabinagar, Savar. Being situated in the single biggest shopping mall in the areas covering Chandra, Dhamrai, Nabinagar and adjacent areas, the business gets many customers. 


3rd floor, Sena Shopping Complex, Nabinagar, Savar, Dhaka 

Explore: Facebook
(Note: The business operates its Facebook page in the name of Glaze Leather)

💡 Is the business Shariah-compliant?

  • The business model (selling shoes) is Shariah-compliant
  • However, according to our Shariah Advisors, biniyog.io and the investors will NOT be liable if the day-to-day operations of the business are not fully Shariah-compliant.

    This is because investors will be going into a Murabaha (sale contract), not profit-sharing or partnership. Please find contract details in the “Contract” section below.

💡 Is there any investment risk involved?

Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.

Md Yeamul Haque Dipu has been in the footwear business since before 2019. He has spent a significant amount of time abroad where he had gone in search of livelihood. After coming back to Bangladesh, he started Alian Shoes.
The initial experience of the business owner was not good at all. His business suffered financially mainly because he did not have sufficient knowledge of the business. But he was able to turn back his business into a profitable one over time. The owner currently has a strong level of networking with some manufacturers and wholesalers. This allows him to keep track of the market trends, price fluctuations, supply-chain status of most demanding products etc. 

  • Standard revenue stream.
  • Multiple channels of revenue (e.g. both retail and wholesale wings)
  • Established sourcing and selling channels.

The Contract

Accordion Content

The investment is for a period of 9 months, expected from July 2023 to April 2024.

Projected ROI: 12.75% 

Projected ROI (annualized): 17% per annum

biniyog.io will NOT charge the investors any fees for this service. 

Example: if someone invests BDT 100k in the project, he/she can expect to receive a total of BDT 112.75k by April ‘24.

Investors will go into a Murabaha agreement (sale contract) with Alian Shoes for purchasing different categories of shoes (in bulk).

It will be a “buy-and-sell” process where investors will first buy products through biniyog.io. Alien Shoes will then buy those items from investors on credit and pay the amount over 9 months in 6 instalments.

biniyog.io will act as an agent for the investors and buy the products, take necessary ownership and risk of asset possession on their behalf, and then sell to Alian Shoes

biniyog.io has proposed a price to Alian Shoes  for the products after considering a minimum 17% profit on actual cost of product procurement. Alian Shoes has agreed to it.

Investors can expect to get their returns over 9 months in 6 instalments:

    • 5% in October’23
    • 10% in December’23
    • 10% in January’24
    • 15% in March’24
    • 15% in March’24
    • 45% in April’24

Shariah Compliance

Accordion Content

Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under a buy-and-sell (Bai Murabaha) agreement.

biniyog.io‘s Shariah advisors have approved the basis and application of this Murabahah contract.

Potential Risks

Accordion Content
  • Not getting the expected volume of products: The business often sources the products from the manufacturer directly. Sometimes, the manufacturers tend to deliver less products than the business demanded. This happens due to sudden unavailability or surged demand of the products.     
    • Alian Shoes’ strategy: The business owner has an optimum level of networking with the manufacturers. Additionally, the business purchases from different sources to keep the supply flow stable. The business owner is also working on getting onboard with new suppliers and expanding his sourcing network.
  • Dependency on credit sales: The business often has to allow credit sales for some of its loyal customers who make wholesale purchases. If the payment collection cycle gets derailed due to any avoidable/ unavoidable situation, the overall financial condition of the business will be affected negatively.       
    • Alian Shoes’ strategy: The business operates both retail and wholesale wings. This allows the business to generate revenue from two separate sources. The business generates a significant half of the total sales from its retail sales through its offline store and its online page, any negative effect on the wholesale wing can be mitigated to a tolerable point. 
  • Inflation: An increase in the price of raw materials would have an effect on selling prices to local buyers, possibly resulting in a decrease in sales volume.
    • Alian Shoes’ strategy: The business is planning to make some bulk purchases with the funding. This step is expected to mitigate the price hike issue to a tolerable level.
  • Possibility of political turmoil following the upcoming election: Our assessment assumes that there will be some macroeconomic turmoil towards the end of 2023 before the general election. This may impact any business.

biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time, if not hugely impacted by macroeconomic issues.

biniyog.io will buy the products on behalf of investors first and secure ownership. The products will then be handed over to Alian Shoes within a very short time frame.

Alian Shoes would have the right to reject the products due to quality etc. The risk is expected to be minimal since Alian Shoes themselves will be choosing the items before biniyog.io buys them.

Alian Shoes will share instalment cheques with biniyog.io. Additionally, the business will be introducing a “guarantor” to the contract and a personal guarantee security cheque will be kept from the business owner.


This investment opportunity is based on a first come first serve basis. Your investment is secured only after your transfer-proof has been received. If the investment quota is already filled, your transferred amount shall be returned.

Return of your capital is NOT guaranteed. Investment, by default, requires a risk appetite. Past performance is not a guaranteed indicator of future outcomes.

biniyog.io only acts as a consultant to the investor and the business, and does NOT manage funds for any party.

biniyog.io does risk assessment to a certain extent, but will NOT be liable if the business does not perform as per expectation.

For any questions, please use the chat icon on the right or leave a message.

  • 12-07-2023

    This campaign is now live on biniyog.io!

    The funding campaign has started. The target is BDT 5 lac.