9 months

Min. Investment

৳ 10,000

Projected ROI

17% annualized

Risk Grade



6 installments (Starting from the 4th month)


Mesmerizee is a footwear retail and wholesale business focused on export-oriented sports shoes. The business needs to raise fund for purchasing products in bulk so that special discount prices can be availed that will result in better profit margin.   

Investors can expect to get an ROI of 12.75%* over 9 months (17% annualized). 

*subject to investment risk (details below)

Islamnagar, Savar, Dhaka., Bangladesh


৳ 1,101,800 Raised
৳ 0 Being Processed
0 Days Left
Goal: ৳ 1,000,000
The campaign is successful.
By Saif
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The Business

Accordion Content

Mesmerizee is a footwear store that supplies quality men’s footwear all over the country through retail and wholesale channels. Mr. Rayhan, owner of Mesmerizee, started his journey of footwear business in 2021. Facebook and e-commerce platforms were used to reach the targeted customers. The business grew gradually from there on and revenue started generating from both online and offline sales.

The business currently has one showroom and one warehouse. Online sales are generated by its Facebook page. The business is currently able to generate revenue from multiple wings (both retail and wholesale). Being located close to the Jahangirnagar University has enabled the business to acquire customers quite easily. The local demand drives significant offline sales. The business procures the products from wholesalers, agents and manufacturers. But the business often struggles to source products directly from the manufacturers mainly because of shortages of funds. Due to this reason, the business often misses out on lucrative offers. Having enough funds will enable the business to make better profit margins on the same kind of products they have been trading.  


Islamnagar (beside Jahangirnagar University), Pathalia UP, Savar, Dhaka. 

Explore: Facebook

💡 Is the business Shariah-compliant?

  • The business model (selling shoes) is Shariah-compliant
  • However, according to our Shariah Advisors, biniyog.io and the investors will NOT be liable if the day-to-day operations of the business are not fully Shariah-compliant.

    This is because investors will be going into a Murabaha (sale contract), not profit-sharing or partnership. Please find contract details in the “Contract” section below.

💡 Is there any investment risk involved?

Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.

Mr. Romen Rayhan is the owner of Mesmerizee. He has completed his bachelors and Masters in statistics from Jahangirnagar University. After completing his studies, he started an organic food business which is currently simultaneously running along with the footwear business. Mr. Rayhan is directly connected with product sourcing and marketing of Mesmerizee. He mostly spends his day by trying to connect with new suppliers and potential customers. 

Currently, Mr. Romen is looking to increase the revenue flow of Mesmerizee by using external funds and a planned marketing approach.  

  • Standard revenue stream
  • Multiple revenue generating wings (retail and wholesale)
  • Good level of connection with suppliers
  • Good online presence (Facebook page with 9,000 followers) 

The Contract

Accordion Content

The investment is for a period of 9 months, expected from September 2023 to May 2024.

Projected ROI: 12.75% 

Projected ROI (annualized): 17% per annum

biniyog.io will NOT charge the investors any fees for this service. 

Example: if someone invests BDT 100k in the project, he/she can expect to receive a total of BDT 112.75k by May ‘24.

  • Investors will go into a Murabaha agreement (sale contract) with Mesmerizee for purchasing sports shoes (in bulk).
  • It will be a “buy-and-sell” process where investors will first buy products through biniyog.io. Mesmerizee will then buy those items from investors on credit and pay the amount over 9 months in 6 instalments.
  • biniyog.io will act as an agent for the investors and buy the products, take necessary ownership and risk of asset possession on their behalf, and then sell to Mesmerizee.
  • biniyog.io has proposed a price to Mesmerizee  for the products after considering a minimum 12.75% profit on actual cost of product procurement. Mesmerizee has agreed to it.
  • Investors can expect to get their returns over 9 months in 6 instalments:
    • 15% in December’23
    • 15% in January’24
    • 15% in February’24
    • 15% in March’24
    • 15% in April’24
    • Final 25% in May’24

Shariah Compliance

Accordion Content

Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under a buy-and-sell (Bai Murabaha) agreement.

biniyog.io‘s Shariah advisors have approved the basis and application of this Murabahah contract.

Potential Risks

Accordion Content
  • Not getting the expected volume of products: The business has to source the products from multiple sources. Sometimes, the required category or amount of products becomes unavailable that might result in a significant decrease in revenue of the product.      
    • Mesmerizee’s strategy: The business owner has a good level of networking with the many suppliers and agents. Additionally, the business is planning to purchase products in bulk to avoid any sudden stock-out situation.
  • Intense competition: Export oriented shoes have good demand in the domestic market, and recently many online marketplaces have onboarded several sellers of export oriented footwear products. Especially, there are many online sellers operating their business through F-commerce nowadays just the same as Mesmerize. Customers get numerous options while choosing and buying shoes.
    • Mesmerizee’s Strategy: The business is on constant look out for sourcing unique and attractive products for offering it to the customers. Moreover, the business has already acquired a good customer base through F-commerce who also help increase the sales by “word of mouth” channel. The business also uses a planned Facebook boosting method for hitting the expected level of revenue from F-commerce sales.  
  • Inflation: Any increase in the price of raw materials would have an effect on selling prices to local buyers, possibly resulting in a decrease in sales volume.
    • Mesmerizee’s strategy: The business is planning to make some bulk purchases with the funding. This step is expected to mitigate the price hike issue to a tolerable level.
  • Possibility of political turmoil following the upcoming election: Our assessment assumes that there will be some macroeconomic turmoil towards the end of 2023 before the general election. This may impact any business.

biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time, if not hugely impacted by macroeconomic issues.

biniyog.io will buy the products on behalf of investors first and secure ownership. The products will then be handed over to Mesmerizee within a very short time frame.

Mesmerizee will share instalment cheques with biniyog.io. Additionally, a personal guarantee security cheque will be kept from the business owner. A guarantor will be introduced to the contract as an extra layer of security for the investors.


This investment opportunity is based on a first come first serve basis. Your investment is secured only after your transfer-proof has been received. If the investment quota is already filled, your transferred amount shall be returned.

Return of your capital is NOT guaranteed. Investment, by default, requires a risk appetite. Past performance is not a guaranteed indicator of future outcomes.

biniyog.io only acts as a consultant to the investor and the business, and does NOT manage funds for any party.

biniyog.io does risk assessment to a certain extent, but will NOT be liable if the business does not perform as per expectation.

For any questions, please use the chat icon on the right or leave a message.

  • 02-08-2023

    This campaign is now live on biniyog.io!

    The funding campaign has started. The target is BDT 10 lac.