Duration

6 months
Min. Investment

৳ 10,000
Projected ROI

15% Annualized
Risk Grade

B+

Overview

One Ummah BD  is the largest Muslim lifestyle brand in Bangladesh which has been giving specialized product options for muslims ranging from men’s T-shirts, hoodies, panjabi, perfume oils, visor cap to women’s islamic dresses since 2016. This is a “buy-and-sell” (Murabaha) contract where investors can enjoy an ROI of 7.5%* over 6 months (annualized expected return of 15%).

*subject to investment risk (details below)

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Uttara, Dhaka, Bangladesh

One Ummah BD

৳ 1,927,000 Raised
৳ 0 Being Processed
0 Days Left
Raised:
96.35%
Goal: ৳ 2,000,000
The campaign is successful.
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The Business

Accordion Content

One Ummah BD is the largest Muslim lifestyle brand in Bangladesh. The physical and online store offers the widest range of premium quality products in categories ranging from man’s T-shirts, hoodies, Panjabi perfume oils, visor Cap  to women’s Islamic dresses since 2016. 

Currently, One Ummah BD has 8 stores in Dhaka, Sylhet, Chattogram, Rajshahi, Comilla, and Khulna and produces premium products in their own factory. With a highly skilled workforce and high-quality raw materials, such as Ringspun Combed Compact 100% Cotton Fabric, they intend to capture a larger local market with their crafted products. They’re using an environment-friendly AZO-Free Print and Dying Process in their factory. 

Address:  Moderbari, Uttarkhan, Uttara, Dhaka-1230

Explore:    Facebook | Website | Instagram

Mr. Samee Salehin Khan is the founder and CEO of One Ummah BD. After completing his Bachelor of Science (BSc) in Electrical and Electronic Engineering (EEE) he initiated different business projects. In the meantime he gained valuable diversified experience. Then he focused on e-commerce with knowledge in garments manufacturing. He has already created a strong brand name which is synonymous with muslim lifestyle in Bangladesh by taking strategic decisions within a short period of time. His leadership allows to apply shariah principles to run business to be successful in this world and also hereafter with his team. He always focuses on giving the best customer experience with the best products and services. He believes these value driven approaches help One Ummah BD to stay innovative.

  • One of the market leaders of Muslim lifestyle brands 
  • Strong presence online and offline 
  • Strong customer goodwill
  • Consistent revenue stream

The Contract

Accordion Content

The investment is for a period of 6 months, from the first week of October 2023 to the first week of April 2024.

Projected ROI: 7.5% 

Projected ROI (annualized): 15% Annualized

Example: If someone invests BDT 100k in the project, he/she can expect to receive a total of BDT 107.5k by April‘24

biniyog.io will NOT charge the investors any fees for this service.

  • Investors will go into a Murabaha agreement (sale contract) with One Ummah BD for purchasing fabrics and other accessories.
  • It will be a “buy-and-sell” process where investors will first buy the products through biniyog.io. One Ummah BD will then buy those items from investors on credit and pay the amount after 6 months.
  • biniyog.io will act as an agent for the investors and buy the products, take necessary ownership and risk of asset possession on their behalf, and then sell to One Ummah BD.
  • biniyog.io has proposed a price to One Ummah BD for the products after considering a minimum 15% profit on the actual cost of product procurement and One Ummah BD has agreed to it.
  • Investors can expect to get their returns in 6 months

Shariah Compliance

Accordion Content

Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under a buy-and-sell (Bai Murabaha) agreement.

biniyog.io‘s Shariah advisors have approved the basis and application of this Murabahah contract.

Potential Risks

Accordion Content

Supply Chain Disruptions: Delays in product delivery is a common phenomenon in our country. This issue is often unavoidable due to heavy traffic, water-clogging, road-construction work, etc. Consistent delays in delivery can jeopardize the company’s  supply-chain significantly.

  • One Ummah BD’s strategy: One Ummah BD uses local third party delivery partners who have a good reputation  of maintaining proper schedules of delivery all over the country. The business also has its own tracking system which helps retail customers to track the status of their products.

Lower Central Control over different outlets: As One Ummah BD has operations in 6 different Districts of Bangladesh that raises some difficulties to monitor each and every outlet with the same effort. 

  • One Ummah’s Strategy: The business has full ownership of most of the shops  that helps to keep full control of those outlets. The business has started to give out franchise shops but it has started that only recently with strong monitoring by a dedicated team. 

Intense Market Competition: Several Bands in the market are selling muslim lifestyle products and it has opened a new door to the brands to differentiate products and maximize profit by targeting the biggest community in bangladesh. So, the number of new entrants is increasing rapidly. 

  • One Ummah’s Strategy: As one of the oldest muslim lifestyle brands, One Ummah BD already has a good brand positioning and reputation among the customer base.. To stay ahead of competition, One Ummah BD keeps a close eye on consumer preferences and market trends and also invests to come up with unique and trendy  designs and  products. 

Fluctuation of Raw Materials Cost: Price hike of raw materials can affect the overall manufacturing cost resulting in lower profit margin. 

  • One Ummah BD’s Strategy:  The business mostly procures raw materials locally. They are also able to enjoy special discounts in exchange of buying raw materials in bulk. 

Political instability: Our assessment assumes that there will be some macroeconomic turmoil towards the end of 2023 before the general election. This may impact any business.

biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time considering their cash flow.

biniyog.io will buy the products on behalf of investors first and secure ownership. One Ummah BD would have the right to reject the products due to quality etc. The risk is expected to be minimal since One Ummah BD will choose the items before biniyog.io buys them.

This is a necessary risk to ensure Shariah compliance of the transaction.

One Ummah BD will share installment cheques with biniyog.io. A personal guarantee security cheque will also be kept from the business owner along with a guarantor. 

Disclaimer

This investment opportunity is based on a first come first serve basis. Your investment is secured only after your transfer-proof has been received. If the investment quota is already filled, your transferred amount shall be returned.

Return of your capital is NOT guaranteed. Investment, by default, requires a risk appetite. Past performance is not a guaranteed indicator of future outcomes.

biniyog.io only acts as a consultant to the investor and the business, and does NOT manage funds for any party.

biniyog.io does risk assessment to a certain extent, but will NOT be liable if the business does not perform as per expectation.

For any questions, please use the chat icon on the right or leave a message.

  • 24-09-2023

    This campaign is now live on biniyog.io!

    The funding campaign has started. The target is BDT 15 lac with a stretch target of BDT 20 lac.
  • 11-10-2023

    Target investment amount increased

    The target of BDT 15 lac is almost filled and a stretch target of BDT 20 lac is ongoing