| Duration | 6 months |
|---|---|
| Min. Investment | ৳ 20,000 |
| Projected ROI | 16% per annum |
| Risk Grade | B |
Overview
Sticker Driver, (parent company Adeffi Limited) is looking to raise working capital to accelerate the expansion of their operations. They are looking for investment for a period of 6 months against specific work orders and will be sharing the campaign profits with investors at an ROI of about 8% (annualized: 16%). Individual investors will be eligible to receive the principal along with profits (if any) after the end of the investment period.
StickerDriver
The Business
Adeffi Limited, popularly known as “Sticker Driver”, is the first Bangladeshi Ride-Share Car Advertising company powered by Gig Economy. Started in January 2020, their innovative business model has so far helped them register more than 3500 cars on their platform, displaying some of the leading brands in the country.
Their OOH (Out of Home) advertising campaigns can be tracked real-time using a driver’s app, which provides:
- Location
- Route Travelled
- Distance Covered
- Impressions generated
- Weekly picture of car’s condition
Currently, they are operating in Dhaka, Chittagong and Sylhet.
Registered office: 28 Main Road, Senpara Parbata, Mirpur, Dhaka
Recently, they are receiving an increasing number of work orders, and so, are looking for working capital to meet the growing demand.
CEO: Binoy Barman
Mr. Binoy Barman is Co-Founder and CEO of Sticker Driver – First Bangladeshi ad-tech platform that connects brands with vehicles.
He is working to power up an app-based gig economy startup to take the responsibility on behalf of brands to advertise their products or services more effectively and efficiently than any other marketing platform in Bangladesh.
He has 5 years of practical knowledge on Marketing, Advertising, Branding, Data Mining and Mobile Apps.
With the passion of building innovative products, he created the “Civil Structural Health Monitoring System” (Funded by the ICT Division) which is another first in Bangladesh.
Major value propositions of the business include:
- Experience of the market with first mover’s advantage
- Diverse portfolio of distinguished brands as customers e.g. Akash (Beximco), Dominos Pizza, Bombay Sweets, Square, Golden Harvest, Savlon (ACI) etc.
- Healthy profit margin in every advertisement campaign
- Reduced risk of investment since the financing is for specific work orders from reputed brands instead of all aspects of the company
The Contract
The investment is for a period of 6 months, from Dec 2021 to May 2022.
Projected ROI (total): About 8%
Projected ROI (annualized): 16%
Return on Investment is projected to be about 8% in 6 months (16% annualized), after deduction of all costs.
biniyog.io will NOT charge the investors any fees for its services.
Example:
If someone invests BDT 100k in the campaign, he/she can expect to receive approximately BDT 108k in June 2022.
The return is a projection and subject to business risk.
- Investors will be eligible to get the profits (if any) from the financed work order at the end of the investment period (July ’22)
- biniyog.io will verify the costs associated with completing the particular work order before calculating the final profit
- All payouts will be disbursed in the individual investor’s preferred bank account
- The principal investment amount will only be returned to the investor at the end of the investment period
Shariah Compliance
Investors would invest into the business under a partnership (Musharakah) agreement that makes them eligible for receiving profits generated by the business.
biniyog.io has consulted AAOIFI-certified Islamic Finance scholars about business activities of Sticker Driver and the contracts being made to facilitate investment.
Risk Mitigation
Sticker Driver has had their financials audited till June ’21 by an audit firm, which should give some confidence to biniyog.io investors. Financial assessment and future prospect evaluation done by our in-house experts indicate that though company profitability is yet to be achieved, profits from individual projects are expected.
They maintain comparatively robust sales and cost details manually in excel, which are mostly traceable with their bank transactions and receipts. Hence, cost and revenue calculations can be tracked transparently for individual projects.
There is a business risk if lockdown is suddenly imposed with new outbreaks of the Coronavirus. Sticker Driver has relocated their HQ to tackle this lockdown risk and continue operations digitally. On the client side, campaigns and payments may be delayed if lockdown is imposed.
Recent state of Covid-19 has been promising with higher rates of vaccination in the population, but this is a risk that investors should be aware of.
The work order being financed is from a reputed brand so chances of payment default by the client is low.
In case of delay of the payment, Sticker Driver will pay the investors back from payments received from their other campaigns.
Sticker Driver will share a post-dated cheque as security which may only be encashed in case of any breach of the contract.
Disclaimer
This investment opportunity is based on a first come first serve basis. Your investment is secured only after your transfer-proof has been received. If the investment quota is already filled, your transferred amount shall be returned.
Return of your capital is NOT guaranteed. Investment, by default, requires a risk appetite. Past performance is not a guaranteed indicator of future outcomes.
biniyog.io only acts as a consultant to the investor and the business, and does NOT manage funds for any party.
biniyog.io does risk assessment to a certain extent, but will NOT be liable if the business does not perform as per expectation.
For any questions, please use the chat icon on the right or leave a message.
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18-11-2021
This campaign is now live on biniyog.io!
The funding campaign has started. The primary target is BDT 15 lac and stretch goal is BDT 20 lac.
